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Create a fantastic author website and sell more books

Every author needs a website. This course will help you figure out what to include on your website to make it an effective marketing tool.

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If you're an author, you need a website. Period. Websites are the fastest, easiest, and cheapest marketing tool out there to promote your writing projects. Even if you have social media sites that you use to promote your books, you still need a website to serve as the central hub of information for marketing your books.

If you don't have a website, or if your website is really outdated, this class is for you. We'll discuss the reasons why every author needs a website, then I'll walk you through all of the steps necessary to create effective content for your website. We will discuss the basics of website design, the required elements for any author website, optional elements that will enhance your marketing efforts, and much more. Each lesson will guide you through different aspects of effective author websites, then assignments at the end of each lesson will guide you through creating great content for your own website. This course consists of lecture slides, hands-on demonstrations, and supplemental material you can read at any time.

You will learn the following things in this course:

  • Basic concepts for website design
  • What you must have on your author website
  • What information is really helpful but not required
  • What information to include and how to effectively organize all of your information
  • Why email lists will boost your marketing efforts and how to integrate signup forms into your website
  • Why to consider blogging and how to come up with blogging ideas
  • Tips for choosing a WordPress theme that will work for you

This class does not cover how to actually set up your website, although I do show you some basics of how to use WordPress. Instead, this class helps you figure out all of the content that you want to include on your website and how to organize the information. I provide links to other videos that walk you through the process of actually setting up a new website.

When you finish this class, you will have all of the text you need to plug into your new website as well as an outline for the pages you want to include on your website.


Your Instructor


Jennifer Pinkley
Jennifer Pinkley

I love books and love to read! I'm the founder of Rocket City Books, a small publishing company dedicated to publishing quality books and providing outstanding training resources for writers and authors.

I have more than 25 years of experience working as a professional writer and editor. I've written magazine articles for national publications such as Fine Gardening. I've written 1,000 page manuals for software companies and marketing materials for telecommunication firms. I've designed and written copy for dozens of websites.

However, my real passion has always been books. I've written my own books, and I've also helped clients design and create beautiful books of their own. My book Fern Cave about the history of the discovery and exploration of my favorite cave in Alabama received very positive reviews and won a silver medal in the Independent Book Publisher's Association annual book competition for small publishers.

I have years of experience in the writing and publishing world. I'm passionate about helping self-published authors create incredible books and helping authors succeed.

Find me online at www.rocketcitybooks.com and www.jenniferpinkley.com.


Class Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Does this course show me how to set up my author website?
No. This course will show you some basic website design principles and show you how WordPress works, but the goal of this class is to help you create fantastic content for your author website. You'll find links to a video series at the end of this course that walk you through setting up your website and setting up WordPress.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 15 days and we will give you a full refund.

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